Abstract

Under the New Retailing mode, the sales model of fresh agricultural produce is significantly different from traditional model and O2O; therefore, it is necessary to study the coordination of fresh supply chain. This paper analyzed the fresh supply chain under the New Retailing, analyzed the supply chain coordination in detail based on the centralized decision-making mode, put forward some strategies that we should increase the proportion of online business, reduce the price of online sales, and build the information sharing platform under New Retailing mode.

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