Abstract

In order to promote rapid development of IPTV, we need to coordinate the coopetition relationship between SARFT and telecom operators. Considering the substitution effect of IPTV to traditional TV, the paper builds a coopetition model and explores their choices of coopetition strategy and optimal yield decisions under the different level of profit-sharing based on Stackelberg game.The results show that:SARFT should provide IPTV with most program resources.The optimal coopetition strategies are different if the profit-sharing that SARFT gets is at different stages. The profit-sharing between SARFT and telecom operators should be controlled in the neighborhood of seven-three to choose the mutual cooperation strategy, getting the highest profit than others under the optimal coopetition stategies that they select when the profit-sharing is at other stages.

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