Abstract
Fan culture has become a hot topic year by year. In the process of the growth and development of fan culture, it is organically integrated with new media. This article takes SNH48's idol group derivative application Pocket 48 as an example, and uses a case study method to analyze its content production characteristics of instant interaction and two-way emotional resonance. Through the questionnaire method to investigate the characteristics of the audience of the application, the study found that the SNH48 fun-linked virtual community has a decentralized effect on the fan class that has been formed, and enhances user stickiness from the perspective of fan economy.
Highlights
1.1 BackgroundThe fan community is a synonym for groups with the same interests and values in the same community
Pocket downloads in SNH48 fan groups reached 98.6%. They are keen on Japanese idols and other funloving groups to carve in Pocket 48
The current research on SNH48 focuses more on the analysis of the "face-to-face" characteristics of its development system, and the localized operation model introduced from the Japanese AKB model
Summary
The fan community is a synonym for groups with the same interests and values in the same community. SNH48 GROUP is a large-scale female idol group in China that introduced the Japanese AKB model by Shanghai Siba Culture Media Co., Ltd. The main bases of the group are SNH48 (Shanghai), BEJ48 (Beijing), GNZ48 (Guangzhou), and CKG48 (Chengdu). SNH48 GROUP is different from traditional idols It focuses on "face-to-face idols" to interact with fans to attract a large number of fan groups. SNH48 has formed a zero-distance interaction model for fan idols through fixed-frequency theater performances, fan service days, large-scale handshake meetings, and online apps. Pocket downloads in SNH48 fan groups reached 98.6%. They are keen on Japanese idols and other funloving groups to carve in Pocket 48. This article takes Pocket 48 app as an example for analysis
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