Research on Consumption Upgrading and Retail Innovation Development Based on Mobile Internet Technology

Abstract

Under the background of mobile Internet technology rapid development, the traditional retail formats and electric business platform depth fusion, new forms and new business models and rapid development, China’s consumers and consumption behavior present the new characteristics. Meanwhile it not only provides technical support for retail entity enterprise transformation and upgrading but also opens up a new channel for China’s retail industry development and reform. This article is based on mobile Internet technology consumers and consumer behavior, and China’s retail industry development situation in our country combined with the impact of the process of traditional retail development, proposes China’s retail industry innovation and development to give full play to the advantages of the mobile Internet, implementing the resources sharing, product sharing and retail logistics share. Therefore realizes the coordinated development of online and explores the new development model of multiple forms of retail business innovation.