Abstract
With the explosive growth in the express delivery business, last-mile delivery issues have come to the forefront in China. Subway-based distribution has been demonstrated and practiced. The self-service mode of express cabinets in stations based on the subway distribution can effectively reduce the last-mile delivery costs, increase the utilization rate of public transportation resources, and reduce traffic congestion and carbon emissions. This paper designed self–service mode of express cabinets in stations and discussed the feasibility by investigating consumers’ preferences. The consumers’ preferences and influencing factors were examined by using the multicategorical logit model. The results show that consumers’ gender, education level and number of online purchases per month have an impact on consumers’ preferences. The majority of consumers are willing to actively engage in green consumer behavior. Meanwhile, consumers are more concerned about whether the express mode is convenient to conduct and the queuing of an express cabinet. Some suggestions and recommendations on promoting this self-service mode were put forward, such as pushing different advertisements for different groups of consumers, designing efficient and multi-function express cabinets, and adopting a reward system. This research provides guidance for decision making regarding the promotion of a new self–service mode based on the subway distribution, which can promote sustainable consumption and improve the efficient operation of urban last-mile delivery and the low-carbon development of urban transportation.
Highlights
The express delivery business is growing year by year in China
The and freight transportation can be effectively combined, it can play a very good role in promoting green, emissions of atmospheric particulate matter (PM) from these trucks accounted for more than 90% of low-carbon, environmentally friendly, and sustainable transportation
It is expected that research will be able to better explain consumers’ preferences for this new selfSection 3 designs the self-service mode based on the subway distribution
Summary
The express delivery business is growing year by year in China. Due to the emergence and rapid development of various forms of online shopping such as new retail, e-commerce, online to offline, etc., the Chinese express delivery business has seen explosive growth. According to the statistical data from the National Post Office, in 2019, the volume of the Chinese express delivery business reached. 63.52 billion pieces, an increase of 25.3% over 2018 [1]. In 2018, the global express business was nearly 100 billion pieces, while China was 50.71 billion pieces, accounting for more than 50% of the global market. North America, and Europe account for 70%, 20%, and 10%, respectively
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