Abstract
Consumers pay more and more attention to automobile intelligence. Under the trend of “new four modernizations”, it is inevitable for automobiles to move towards intelligent terminals, and automobile HMI is an important carrier of automobile intelligence. At present, the design of automobile HMI is still not accurate enough to grasp the needs of consumers, which leads to poor consumer experience. In this paper, from the perspective of consumer demand, consumers are classified according to the difference of automobile HMI demand, and the experience evaluation and demand difference of different types of consumers on automobile HMI are analyzed to explore the demand trend of consumers on automobile HMI function.
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