Research on Constructing of Cross-level Theory Between Individual Behavior Cognition and Social Influence

Abstract

Social ecological and health behavior theories consider the interplay between individual behavior cognition, norms of reference, collectives, and institutions, and social environment in understanding people's behavior. The theoretical model established on this basis can be divided into individual behavior theory and population behavior theory. So far, the two have been used independently by academics to understand behavioral problems. Theoretically speaking, the combination of the two theories will increase the explanatory extent of the real world and be more effective to problem intervention than a single level theory. This study attempts to combine the two theoretical models to form a new comprehensive theory, cross-level theory between individual behavioral cognition and social influence perspectives, which aims to explain the combined effect of cognition and social influences on behavior. The theory is based on theory and literature, and has certain rationality basis for theory constructing. The results of empirical research show that the theoretical model constructed was accepted, and social influence and have significant effects on behavior in a single level analysis and cross level model. Cross-level theory between individual behavioral cognition and social influence breaks through people of long-term inherent practice on behavioral theory research, opening up new perspective for research and application in this field. The integration of theories offers the potential for improved understanding of behaviors and a promising direction for future research efforts.