Research on Competence Literacy of Host in the Context of Media Convergence

Abstract

In 2023, the "Host Competition" of the Central Radio and Television Group set sail again. Many excellent players repeatedly PK, so that the audience saw the future of China's broadcasting and hosting, but also triggered people's thinking about how to train excellent hosts in the new era. Based on the background of media integration, this paper analyzes the problems and challenges faced by the host, and provides suggestions for the further improvement of the host's professional literacy, cultural literacy and political literacy.