Abstract
China in Classics is a large-scale cultural variety show launched by China Central Television (CCTV) in 2021. Once the program was broadcast, it triggered a strong social repercussions. The program follows the “big screen + small screen” communication route and the “Online + offline” communication mode, which can be said to be a successful model of cultural variety show in the context of Convergence Media in recent years. At present, most of the research on China in Classics remains in the innovative aspect of the whole program, but there is a lack of research on the communication effect of this program on the new media platform Tiktok. Based on the Hook Model summarized by Neil eyar and Ryan Hoover, this paper will explore the factors influencing the program's communication on the Tiktok. According to the analysis results, the communication strategy of cultural variety show in new media short video app is given.
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