Research on Color Perception of Hotel Room Product Publicity Pictures

Abstract

ABSTRACT In order to explore the effect and mechanism of visual information of product promotion pictures on consumers. By verifying the influence of the color visual information of tone and color vibrant in the publicity pictures of hotel products on consumers’ recognition and consumption intention, this paper finds that simple design has become the mainstream of aesthetics at present, and simple and simple picture content has attracted increasingly young consumers. Then it combs out the path that picture visual information affects consumers: first, obtain consumer recognition, second, attract attention, and finally stimulate consumer sentiment. It is theoretically proved that color is one of the forms of expression (rather than content) of pictures, and the color perception of pictures will affect consumers’ purchase decisions.