Abstract
We found that sports news. All levels of television programs, in today's society sports information has become the modern media in an important part, play a decisive role. The newspapers magazines of their publications, sports version of the content of expanding, sports news has become an important means to attract the audience of their. With the continuous popularity of sports information, it has become a people's leisure time entertainment, the sports information pursued mostly for young men, and our students because of their young, vibrant, active characteristics into sports information pursued in a main force. They occupied the absolute superiority in the majority of sports news audience, and demonstrated to the sports news of great loyalty and consumption, which makes them into a group with the majority of the mass media in popular. In this paper, the author will carry on in-depth analysis to this phenomenon, and according to the practical results of sports information on contemporary college student's sports cognition function is briefly discussed.
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