Abstract

With the arrival of the new media era, all walks of life have gained good prospects for development, and the animation production field has thus gained sufficient momentum for development. In the current era, animation has attracted more people’s attention with its unique artistic charm. The birth of digital art has further promoted the vigorous development of animation production. By forming a database of products, channels, marketing and sales, consolidating the technical foundation and building a complete animation classification platform, we can further promote the high-quality construction of China’s animation production industry. In order to better adapt to the development needs of the new media digital art era, it is necessary to conduct research on its classification production and development trend, and create more high-quality animation production products.

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