Abstract
With the rapid development of my country's dairy industry, the competition in the dairy industry has become increasingly fierce. In the market, domestic dairy products ultimately face consumers. Therefore, from the perspective of consumers, this article analyzes consumers' purchasing behavior, and then explores how dairy companies can adjust their strategies and formulate marketing strategies that are more in line with the current business environment. The specific operations are as follows. Design a dairy product consumption questionnaire, analyze consumer buying behavior, and get the influencing factors of consumer buying behavior. And use the SWOT tool to analyze the advantages and disadvantages of dairy companies in different market positions. Finally, it puts forward relevant suggestions on how to use reasonable strategies for dairy enterprises to deal with the impact of foreign brands.
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