Abstract

In the era of the Internet, Chinas economic and trade models have undergone profound and transformative changes, reshaping the landscape of global commerce. This paper aims to explore the critical role that internet technology has played in driving Chinas economic development while also delving into the future directions and possibilities for further growth. By focusing on Alibaba and JD.com as primary case studies, the paper examines how these industry leaders have leveraged advanced technologies such as cloud computing, cross-border e-commerce, and electronic logistics to revolutionize their operations and expand their global reach. The study not only highlights their innovative approaches and development experiences but also addresses the societal challenges that have emerged or been exacerbated by the rapid expansion of internet technology. Understanding these challenges is essential for formulating strategies to mitigate their impact and ensure long-term, sustainable growth. The significance of this research lies in its potential to provide valuable insights and practical references for small and medium-sized enterprises (SMEs) in China. By learning from the successes and challenges of leading enterprises, SMEs can navigate the complexities of the Internet era more effectively, contributing to the sustainable and healthy development of Chinas economy in an increasingly digital world.

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