Abstract
In order to accurately predict the channels and prices of the e-commerce market, and thereby control the cost of the e-commerce market, this paper studies the channel model and price dispersion of the e-commerce market from the perspective of suppliers. First, this paper establishes a model to analyze the price dispersion structure under different proportions of informed consumers and theoretically analyzes the objective reasons for continued price dispersion in the e-commerce market where search costs have fallen sharply. Then, this article combines theoretical models with empirical research to study the price and price differences between the two types of retailers. The results show that as consumers’ interest in retailers changes, prices will also change, and the degree of price dispersion in the e-commerce market has not yet converged. This research result has a good predictive effect on the pricing and market estimation of the e-commerce market and can control the cost of e-commerce operation and improve the competitiveness of the e-commerce market.
Highlights
The chain business is to instantaneously distribute through smart contracts, omitting the intermediate retention and transfer links, and there is no Party B and Party C, all of which are Party A, realizing direct value distribution
The reason why this paper studies the price dispersion in China’s e-commerce market is mainly based on the following three considerations [4, 5]: (1) Price dispersion is an important index to test the efficiency of the market
By comparing and analyzing the price range, standard deviation, and price dispersion rate of all mobile phone products sold by the two retailers, we can draw the following conclusions: Dotcoms retailer’s extreme deviation, standard deviation, and dispersion rate average are higher than multichannel retailers” (MCRs) retail
Summary
The chain business is to instantaneously distribute through smart contracts, omitting the intermediate retention and transfer links, and there is no Party B and Party C, all of which are Party A, realizing direct value distribution. The e-commerce market is more efficient than the traditional offline trading market This view is generalized as the “frictionless trading hypothesis” of the network economy and is widely accepted. The reason why this paper studies the price dispersion in China’s e-commerce market is mainly based on the following three considerations [4, 5]: (1) Price dispersion is an important index to test the efficiency of the market. The study of price dispersion in the e-commerce market is the premise of investigating the efficiency of emerging markets and analyzing the behavior of manufacturers and consumers in the network economy [6]. This study has important theoretical significance for testing the efficiency of the network economy market and investigating its operation mechanism, and it has extensive application value for the management and market competition of e-commerce enterprises.
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