Research on Campus Culture Construction of Private Colleges and Universities Based on the Perspective of Communication

Abstract

Private colleges and universities are an important part of the national higher education system. Due to the short construction time, the campus culture lacks systematic construction and inheritance. With the rapid development of information and media technology, private colleges and universities should pay attention to strengthening the dissemination and construction of campus culture to enhance the function of educating people and multi-layered value, this paper proposes a research on campus culture construction in private colleges and universities based on the perspective of communication. By analyzing the characteristics of campus culture communication, the significance of campus culture construction in the context of communication studies is clarified, and then the path of campus culture construction in private colleges and universities based on the perspective of communication studies is explored from the perspectives of communication media, communication content, and communication ideas and theories, and provides the basis for private colleges and universities. The development of campus culture construction points out the direction and promotes the spread and progress of campus culture.