Abstract
The income of Disney in the Asian region is a very important part because even though they have a great influence in the United States and Canada, it is still not enough because the consumption power of people in the Asian region is still a very large part. Asians still prefer their elements and character traits. This study is related to Disney revenue in Asia in the future and affects Disney income as a whole, as well as the company’s position in the field of film and its impact on the film industry. Using secondary data, we have analyzed Disney movie data in Asia from various aspects, how to increase the profitability of Disney movies. From a cultural perspective, we feel that Disney should focus on improving Chinese culture and even Asian culture to increase their ratings. Not only that, Disney should continue to innovate instead of repeatedly using the same means of consumption. Finally, the significance of this paper is that we have provided Disney movies with very good conditions for increasing profits.
Highlights
1.1 Research backgroundFrom 2010 to 2020, Disney movie revenue in Asia was not stable. 2019 was the highest (7796 million dollars), and fluctuated in other years
Our group could analyze them by comparing the total box office between many movies, inferring the tastes that most Asia people have, and conclude the actions that help Disney revenue increase a lot
The solution proposed in this paper solves the problem that the income of Disney movies in Asia is much lower than that of the United States and Canada. This problem arises because Disney cultural-themed movies are widely popular worldwide but only have poor performance in Asia, leading to the uneven development of the Asian market
Summary
1.1 Research backgroundFrom 2010 to 2020, Disney movie revenue in Asia was not stable. 2019 was the highest (7796 million dollars), and fluctuated in other years. To investigate what sorts of movies Disney will make in the future, the data collected from the Maoyan (piaofang.maoyan.com) is accurate and mammoth, which includes diverse aspects of the financial situation from the beginning to the release. Using those data, our group could analyze them by comparing the total box office between many movies, inferring the tastes that most Asia people have, and conclude the actions that help Disney revenue increase a lot. Those data supplement some losses or indistinct data or increment the accuracy or precision of the research and conclusion
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