Research on Box Office Influencing Factors and Coping Strategies of Chinese War Genre Movies

Abstract

Chinese audiences' keen interest in the historical events of wars at home and abroad and their passion for heroism and national emotions have made war genre movies popular in the Chinese market. This paper aims to discuss the box office influencing factors and coping strategies of Chinese war genre movies. With the continuous expansion of China's movie market, war genre movies, as an important movie genre, have attracted wide audience attention. This study adopts a combination of qualitative and quantitative analysis to study the box office performance and influencing factors of war genre movies in the Chinese market through literature review, box office data analysis, and audience survey, and proposes corresponding coping strategies. It is found that various factors, including the choice of theme, director, cast and marketing strategy, influence the box office of Chinese war genre movies. Aiming at these factors, this paper proposes a series of coping strategies to improve the box office performance of war genre movies and, at the same time, promote the healthy development of China's movie industry.