Research on Big Data-driven Business Management Effectiveness Enhancement Methodology

Abstract

In the digital era, business management effectiveness enhancement is an important way to promote enterprises to gain competitive advantage, and enterprises use big data to drive business model innovation and business risk warning. Based on the progress of existing data-driven business model research, the intrinsic mechanism and methods of big data-driven business model innovation are analysed based on the perspective of business model element restructuring. Meanwhile, in business risk management, especially in the financial banking sector, where risk management is the core of its business management, big data plays a crucial role.