Research on Big Data Analysis System of Green Food Traceability Based on Smart Radio and Television

Abstract

By discussing farmers' behavior characteristics, behavior intention, key factors and formation motivation of traceability control, this study builds a green food traceability big data analysis system which farmers are willing to participate in and easy to operate, and realizes the quality control of green food source. Based on the smart radio and television all over urban and rural areas, green food traceability applies big data analysis technology to the whole process of agricultural products from production to consumption, providing a convenient way to create “green food brand” by digital means and promoting the application of big data analysis technology in agriculture.