Research on Automotive Front Face Styling Based on Shape Grammar

Abstract

Automotive front face styling design needs to satisfy both innovative aesthetics and the recognition of brand identity. Under the dual drivers and constraints, this research focuses on the design method for inheriting brand identity in automotive front face styling. A design process combining shape grammar and product family DNA is proposed. The Audi sedan series front face is selected as the research object. Firstly, the dominant styling features and implicit design intentions of the brand DNA are extracted, and a mapping is established between the two. Then, the initial shape is determined based on user expectations and constraints. Finally, suitable grammar rules are selected based on shape grammar theory to derive and generate design solutions. The automotive front face styling designed through this method exhibits excellent brand recognition and matches the users’ design intentions. This design process can effectively reduce deviations between conceptual design and final products in the early stage of automotive front face styling design, minimize repetitive design, and thus shorten the development cycle, reduce costs, and enhance market competitiveness.