Abstract
With the rapid development of computer technology and the widespread use of electronic marketing, the animation advertising has been applied to a vast majority of commodities and market segments in developed countries. However, in China, animation advertising is confined to social publicity and education. There are few animation advertisements which are mainly focused on children's products. With a detailed analysis of the present status of the application of animation advertising in China, and the nature and features of animation advertising, the paper discusses how to expand its application in commercial field, enhance its originality and make it worth watching to promote the popularity of Chinese animation advertising in commercial field and the commercialization of the animation industry.
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