Abstract
As a sharp tool for modern clothing marketing and sales, the role of display in the transmission of commodity. In the display elements of children’s wear, the selection of lighting, the beautification of accessories, and the rendering of POP all play an important role in the reflection of the brand image of children’s wear. The more important one is the color selection and matching of children’s wear. Through the analysis of the color elements of children’s wear, this paper analyzes how the color display elements of children’s wear can attract the consumer group children, and convey the unique image and brand concept of children’s wear brand.
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