Abstract
This research delves into the intricacies of marketing strategies employed for the Chinese historical drama series “Empresses in the Palace." This study reveals vital insights through a comprehensive analysis of the existing marketing approaches and the unique challenges the historical drama genre poses. The “Empresses in the Palace” marketing strategies demonstrated innovation and creativity against intense competition within the historical drama landscape. Bridging the historical-contemporary gap and sustaining viewer engagement emerged as prominent challenges. This research has proposed various strategies tailored to address these challenges effectively. These strategies encompass diversified trailers, interactive engagement initiatives, and the integration of augmented reality experiences, aiming to optimize marketing endeavors. They seek to captivate contemporary audiences and maintain their interest throughout the series. The significance of the findings extends beyond this singular case, offering valuable lessons for historical drama marketing and its broader implications for the entertainment industry. This research recognizes the need for ongoing adaptation and innovation in engaging audiences with captivating historical narratives.
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