Research on an Empirical Analysis of Short Video Transmission in Kindergartens Based on SPSS ——Taking Tik Tok as an Example

Abstract

With the popularization of mobile short video technology, the kindergartens are increasingly using short video technology to disseminate related education and teaching activities. This is not only conducive to the development of all kinds of education and teaching work in kindergartens, but also conducive to promoting the reputation of kindergartens themselves. This research takes the officially certified kindergarten Tik Tok account as the research object, and use Statistical Product and Service Solutions (SPSS) software to conduct statistical analysis on the transmission of short video in kindergartens. Specifically, it includes descriptive statistical analysis on the number of works, the number of fans, and the number of likes received by each account; correlation analysis between the number of works, fans and likes; and content analysis on typical accounts. The research shows that the development of short video in kindergartens is still in the initial and exploratory stage as a whole. The number of kindergartens carrying out short video transmission, the number of works, the quality and effectiveness of transmission all need to be improved. In the future, kindergartens should pay attention to the following points in the application of short video transmission: the kindergartens should always have awareness of innovation, establish short video transmission concepts, and clarify transmission strategies; the kindergartens should optimize the production environment for short video content, standardize short video content, and improve transmission effects; the kindergartens should implement the training mechanism and build a professional production team as much as possible.