Abstract
As the foundation of China's real economy, manufacturing industry is an important promoter of China's industrial transformation and upgrading. As market uncertainty increases, how to quickly respond to market changes and maintain a competitive advantage is a concern for manufacturing companies. Entrepreneurship orientation is an important strategy for enterprises to maintain vitality and sustain healthy development, which is of great significance to the development of manufacturing enterprises. This paper sorts out 21 specific factors in 5 categories that affect the entrepreneurial orientation of the manufacturing industry, and constructs an evaluation model of the entrepreneurial orientation of the manufacturing enterprises based on AHP, which provides directions for the transformation and upgrading of the manufacturing industry.
Highlights
Facing an international environment full of competition and challenges, it is imperative for China's manufacturing industry to strengthen the driving force for innovation and realize resource renewal
More research shows that the promotion effect of entrepreneurial orientation on organizational growth performance is more prominent in manufacturing companies
The establishment of entrepreneurship-oriented evaluation model is of great significance to the transformation and upgrading of China's manufacturing enterprises
Summary
Facing an international environment full of competition and challenges, it is imperative for China's manufacturing industry to strengthen the driving force for innovation and realize resource renewal. The establishment of entrepreneurship-oriented evaluation model is of great significance to the transformation and upgrading of China's manufacturing enterprises. Miller (1983) divides entrepreneurial orientation into three dimensions: innovation, first mover and risk taking[1]. Most researchers regard entrepreneurial orientation as a holistic concept, but they ignore the special contribution of each dimension of entrepreneurial orientation to the growth performance of the enterprise; and for the measurement of entrepreneurial orientation, the cumulative scale is mostly used, which is difficult to ensure the accuracy of the measurement. This article takes manufacturing enterprises as an example to deeply study the impact of various dimensions of entrepreneurial orientation on its performance, build an entrepreneurial orientation evaluation model, and provide reference for policy formulation and enterprise transformation and upgrading
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