Abstract

The circulation of agricultural products in rural areas of China is still at a low level, and it is difficult to cater to the needs of modern social and economic development and agricultural modernization. In the process of circulation of agricultural products, there are problems such as long circulation time, large loss, poor information flow, and poor circulation channels. This paper takes Frenching as the research object, combines the theory of e-commerce and agricultural product circulation, analyses the current situation of the circulation of agricultural products in Frenching City and the main problems. From the perspective of e-commerce of agricultural products, it integrates the existing domestic typical county development of agricultural products. The successful experience, combined with the objective conditions of Frenching, explored the issues related to the development of e-commerce in Frenching to promote the circulation of agricultural products, and tried to design a network suitable for the e-commerce circulation of agricultural products in Frenching. Finally, some targeted suggestions and countermeasures are given to promote the development of agricultural products e-commerce in Frenching.

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