Research on Accurate Information Pushing Based on Human Network

Meijie Yang,Xiaorong Hou,Yu Wang

doi:10.4236/sn.2017.62011

Abstract

Based on the social network analysis methods and human network, this paper randomly selected 44 students (31 males and 13 females) as the research objects, and it used the UCINET software to analyze the friendship between them of which 43 used WeChat and 44 used QQ, and it also used the tool Netdraw to visualize the network sociogram. By mining the four aspects of density, accessibility, centrality, block model, the results demonstrated that QQ social network and WeChat social network existed the phenomenon of small world, leaders and subgroups, and the key nodes of QQ human network were more than WeChat network. Through using the key nodes, it can push the precise and efficient information and improve the accuracy of information transmission and impact among network members.

Highlights

With the development of Web 2.0 and the increasement of using self-media, people can obtain the accurate and effective information by excavating the characteristics and phenomena of social network
By analyzing the network density it can conclude that the members of QQ human network are communicating closely
Through analyzing the human network accessibility, it shows that the two human networks have a small world phenomenon, and the network has strong internal cohesion

Summary

Introduction

With the development of Web 2.0 and the increasement of using self-media, people can obtain the accurate and effective information by excavating the characteristics and phenomena of social network. The social systems which we live with (families, schools, friendship groups, and so on) can be described as networks and analyzed using social network analysis [1]. Some scholars defined it as a relatively stable system composing with some individuals [2]. Some defined it as the social network, which was used by exchanging information to achieve a specific purpose [3].

Methods

Results

Conclusion