Research on a Technical Scheme of Family Group Customer Value Evaluation

Abstract

Customer value is the core of corporate customer operations, it is crucial for companies to conduct differentiated marketing and services for customers of different values. As one of the essential customers of the telecommunications industry, the value research of family group customers is currently in a blank state. How to scientifically and effectively evaluate the value of family group customers and carry out precise marketing services based on this is essential. To address this issue, this article provides a method of evaluating and analyzing the value of family group customers. This method uses multi-source communication data to identify the family structure, and according to the consumption characteristics of family group customers and the differences in the importance of their members, design family group customer value evaluation system and construct family group customer value evaluation model to conduct family group customer segmentation and value analysis, and carries out personalized marketing and operation of the family business. Finally, experimental verification is carried out, and the results show that the family group customer value evaluation method proposed in this paper has good applicability and effect on the family market customer operation.