Research on a Learning System toward Integration of Case Method and Business Gaming

Abstract

This paper reports on a development of business game, which aims at integrating Case Method and Business Gaming. This research proposes a new gaming structure model. In this model, we structuralize the decision-making area of corporate managers and build a framework to implement it as a business game. The model also contains a method to quantitatively express a corporate structure which is a mixture of middle-term business policies and short-term business operations. We use this model to develop a business game that simulates a case of “Asahi Super-Dry” to demonstrate that Business Gaming is able to deal with the qualitative decision-making area, as well as the conventional quantitative operation area. This paper also verifies the effectiveness of using Business Gaming in Case Study. In the experiments, undergraduate and graduate students who majors in business administration played the “Asahi Super-Dry Game”, and we analyzed and evaluated the learning effects on this learning system.