Research on a Dynamic Decision Mechanism of Demand Oriented Supply Chain Cooperation Behavior

Abstract

To solve the problem of supply chain management and decision-making under the restriction of the government and social group, we use the cooperative game theory method to seek a way to develop the enterprise. According to the general market competition in game analysis for product manufacturing enterprises as representatives for further discussion under the constraints of the government and social consumer groups, we examine the dynamic decision-making process of supply chain management, the attitudes adopted by the enterprises toward the government and consumer groups in the game for obtaining greater benefits, and the development of enterprises for providing creativity as well as theory and methodology.