Abstract
In the context of intercultural communication, as a traditional Chinese festival. The Spring Festival (also called Chinese New Year)has caused widespread dissemination overseas. The article takes Chinese mainstream media CGTN’s Chinese New Year related reports released on Youtube platform as research samples, and takes the period of Chinese New Year of the Rabbit in 2023 as the time period for the study. Starting from the video content released by CGTN, the article explores the Chinese image and Chinese symbols shaped by it. And with the support of Frame Theory, the study analyzes the reporting framework from two levels of textual content and value orientation, and further to explore the communication dilemma of Chinese image in the intercultural communication context.
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