Abstract
As an emerging field of e-commerce in China, fresh food e-commerce is still in the development period. In order to facilitate an in-depth study, this paper summarizes the operational mechanism and the characteristics of the fresh food e-commerce supply chain, and proposes suggestions about fresh food e-commerce operation and development. One of the challenges in the implementation of “agricultural and supermarket docking” mode is that fresh agricultural products circulation is not fluent. Public information service platform enables the enterprise information resources sharing within the scope of supply chain. It uses information technology tools to integrate the involved enterprise's information resources in supply chain with Internet advantages. In the logistics business, under the premise of sharing of information, retail supermarkets and third party cold chain logistics services company combine business situation and adjust the logistics business process. In the process of circulation of agricultural products, it works together in the process of transportation and distribution of agricultural products based on the public information service platform in both orders and waybill operation independently. Its systematic operation includes cold chain transportation and cold storage resource, reducing their operating cost, improving the benefit of enterprises and improving the service level. Through the application of Internet technology, it can solve the traditional information service platform of the quality of agricultural products and transportation problems.
Highlights
In recent years, both researches and practitioners have devoted attention to environmental sustainability of supply chain, while firms have modified their marketing strategies highlighting green practices in productive and logistic processes among the features of their products [1]
In the fresh food e-commerce supply chain, every node integrate related enterprise information and the process supported by information technology, do research about each code in the supply chain with systemic views, and establish a strategy cooperation partners relationship which information shared and interests shared, to reduce information "island" phenomenon in product circulation, to reduce total supply chain inventory cost and trading cost between enterprises, eventually to improve efficiency in market running
Fresh food e-commerce is a very complex business, which penetrate into the base from the upper reaches
Summary
Both researches and practitioners have devoted attention to environmental sustainability of supply chain, while firms have modified their marketing strategies highlighting green practices in productive and logistic processes among the features of their products [1]. The economic developed rapidly, the quality of life improved continuously, promoting the rapid expansion of the market of fresh agricultural product industry. Changes happened in consumer behavior patterns which require fresh agricultural product more excellent in processing and circulation processes. With the development of internet technology, fresh agricultural product enterprises can integrate supply chain and implement professional organizations by means of e-commerce, so that enterprises can make full and efficient use of resources, work together effectively and reasonably, so as to improve the competitiveness of agriculture-related enterprises. Information tracing is one of the most effective means of control It will be full monitoring and managing of agricultural products from the origin to the consumption place, by achieving the traceability of identity information and circulation information
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