Research of competitive strategies implemented by companies in the food industry of Azerbaijan

Abstract

Abstract Today, the presence of many companies in the food sector of Azerbaijan creates a fierce competitive environment. Every company that manufactures and sells in the food sector implements intensive marketing activities, competition and pricing strategies in order to keep up with and keep up with its competitors. Due to changing technology, new customers, new inventions, new trends, changing consumer demands, short shelf life of food products, flexibility of demand, there is intense competition and drives businesses to be more creative. Companies that want to position themselves in a positive place in the mind of the customer, not in the market, have been more successful. A number of new companies are being created in the food sector with the support of the state. Although these companies are new, they have a certain position in the market, but most of them do not yet have a marketing division or department. There are a number of reasons for this, mainly because marketing is viewed as a sale or expense. In the Azerbaijani market, where marketing has just begun to develop and expand, international companies have already established their principles and gathered customers. Of course, the marketing departments of these companies also play a special role here