Abstract
Confronted with companies entering the automotive industry, the subversive revolution was caused by Internet + to the traditional automotive industry. Through introducing + automobile the development trend of Internet + was analyzed, and the facing challenges were analyzed from technology, industry, policy level. Finally, under the background of Internet + strategy, the development of the automobile industry policy recommendations were proposed from the industrial development, technical route and specification, automobile private custom, car rental industry, the second-hand car business and marketing. The policy recommendations proposed have a positive role to guide the automobile industry healthy and orderly development.
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