Abstract
With the rapid development of economic globalization, informatization and urbanization, creative industry has become the most glamorous new industry with the greatest potential for development in the 21st century. In the context of creative cultural industry, the college art and design education are facing opportunities and challenges. This paper attempts to research the art design talent cultivation mechanism and reform direction in the context of creative industry in several aspects, trying to provide some ideas and countermeasures for the development of art design education in the new era.
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