Abstract
The availability and quality of medical services affect the life expectancy of the population. In this regard, the study of the development of the medical services market is of particular relevance. The purpose of the study was to identify the main elements of the marketing communications complex in the regional medical market, determine their priority and propose methods for their development. The article examines the concept of communication; substantiates the need to introduce marketing communications in the healthcare sector; examines the main elements of the marketing communications complex in the Vladivostok medical services market by analyzing hierarchies; identifies their priorities, and proposes measures for their development.
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