Research note—engagement as a criterion for defining homogeneous groups: Implications for mailed surveys

Abstract

Abstract This paper examines the relationship between nonrespondent, self selection bias on mail return surveys from two visitor groups in the Great Smoky Mountains National Park. The authors suggest that engagement in a specific recreation activity at a specific location may be a significant criterion for defining a population as homogeneous. This is important because a homogeneous population is less susceptible to nonrespondent bias in mail return surveys. A brief contact instrument was given to individuals as they left the Sugarlands Visitor Center and as they entered the Roaring Forks Motor Nature Trail. Upon completing the contact survey, participants were asked to complete and return, by mail, a detailed visitation questionnaire. The contact survey was recoded to reflect “returned”; and “not returned”; the mailed survey. A chi‐square analysis was used to determine if there was an association between respondents’ returning or not returning the mailed survey and their responses to the brief contact in...