Abstract
In this document, we detail how to construct the Nielsen Ad Intel Database from the raw source files provided by the Kilts Center for Marketing at the University of Chicago Booth School of Business. Further, we detail our procedure for matching the Ad Intel data with the retail scanner data (RMS), as we do in Shapiro et al. (2020).
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
