Research Methodology of Mompreneurs’ Career Narratives in China’ Social Media Context

Abstract

This paper began with an overview of the philosophical assumptions and frameworks behind qualitative research. Since this study aims to get a deeper insight into the entrepreneurial career experience of mothers within the context of social media, the researcher discusses narrative inquiry method. This method focuses on interpretating and understanding the meaning of stories, as well as presenting transitional periods in people’s lives. The paper then details the data collection process, including interviews and data analysis. Both a demographic questionnaire and in-depth individual interviews were utilized to collect data on the experiences and perceptions of mothers. Finally, ethical considerations and the potential impact of the researcher’s role on participants’ interviews and narratives are addressed