Abstract
A framework is provided which will facilitate continuing dialogue regarding needed research thrusts to enhance agribusiness competitiveness. Competitiveness research, at the individual firm level, focuses on increasing the differentia advantage of firms. Efforts to assist firms in anticipating and responding to changes in their business environment, as well as work to increase internal decision-making capabilities, can lead to enhanced performance. Although considerable impetus exists to concentrate on urgent empirical problems, conceptual contributions which assist in understanding and recognizing changes in the agribusiness sector will have long-run payoff.
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