Abstract
The purpose of this paper is to provide a more realistic competitive advantage concept in order to investigate the impact of an innovative mindset, behaviour and performance on Halal SME’s competitive advantage in the context of a challenging worldwide Halal’s market. This study uses an constant methodology by outlining, analysing, arranging, and focusing the current state of the literature and proposes a research framework which assist in overcoming the restraints encountered in previous empirical research. The use of an innovative mindset and behaviour enables the researchers to provide a great explanation of a innovative performance and its relationship to competitive advantage. This study seeks to contribute to the practice of competitiveness of Halal SMEs area of research. Specifically, this study emphasises that Halal SMEs owner-managers should have innovative mindsets that can stimulate innovative behaviour and which can be translated into innovation performance and subsequently competitive advantage.
Highlights
Corporate Social Responsibility (CSR) has been receiving increasing attention since its inception in the 1950s
perceived roles of ethics and social responsibility (PRESOR) is the first-order component which is considered as single layer of constructs while Internal CSR and Employee Engagement are regarded as hierarchical component models (HCMs)
H4 hypothesises that Internal CSR mediates the relationship between PRESOR and Employee Engagement
Summary
Corporate Social Responsibility (CSR) has been receiving increasing attention since its inception in the 1950s. The process of education involves learning that focus on the values, attitudes, and behaviours which enable individuals to learn to live together in a world characterised by diversity and pluralism. This indicates that education and academicians have a novel role to play in shaping and changing the future generation as well as the society. The research paper undertakes to study the indirect effect of Internal CSR practices between PRESOR and Employee Engagement in the education context. The findings of this research would add values to the body of knowledge in the context of the role of ethics and social responsibility together with Internal CSR practices among academicians in the education setting. This research paper is organised into seven sections with the first section purveying the background of the study, followed by the literature review, research framework, research methodology, data analysis, findings, and discussions; and end with limitations and future research
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
