Abstract
When I posted to LinkedIn some time back to generate publicity for my Geophysical Society of Houston technical lunch talk on beam tomography, one of the interesting comments from a colleague at a large service company was that beam technology is “a technology with many benefits that unfortunately is commonly regarded as old school/low tech.” I loved receiving the comment because it gives me an opportunity to talk about one of my favorite business concepts that I always look to apply: high-tech low tech. “High tech” is a term for new technology that incorporates advanced features. “Low tech” is old-school technology. I'll start with an example: the story of the Nest thermostat.
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