Abstract

In recent years, China’s cross-border e-commerce has developed rapidly, and the demand of cross-border e-commerce enterprises for talents has also increased rapidly. However, most undergraduate colleges and universities still have many problems in cross-border e-commerce talent training, such as the lack of experienced teachers, insufficient software and hardware to meet the requirements of experimental teaching, unable to provide practical opportunities, and lagging behind the practice of curriculum. By establishing a two-wheel drive model of “school-enterprise collaboration and Integration of courses and competitions”, enterprises can deeply participate in cross-border e-commerce talent training, especially in cross-border e-commerce discipline competition, which can effectively improve the quality of cross-border e-commerce talent training.

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