Research and analysis of contradictions and strategies of Hainan tourism development under the new normal background

Abstract

At present, China’s economic and social development has entered into a new normal state, the construction of Hainan international tourism island also has entered into the middle and late period. Hainan tourism has made brilliant achievements, but the development contradictions have become increasingly serious. Based on the analysis of the current situation and realistic problems of Hainan tourism, this paper points out five principal problems of Hainan tourism development--industrial status, supply-demand relationship, cultural preservation, subject-object relationship and government-business relationship, and it also proposes strategic suggestions on the great tourism, large interconnection, great culture, big Hainan and big special zone.