Research about the Influence of Clothing Store Designs and Displays on the Consumer Purchase Decision Based on the Data Analysis

Abstract

Along with the increasing development of clothing market and our fashion industry, more and more clothing stores lay great emphasize on the designs and displays in their clothing store. In our modern time, clothing store is not only a simple place to sell goods but also a place to present the personality and characteristic of our clothing brand. In other words, clothing store has been a place for customers to enjoy beauty and spiritual experience when they purchasing and browsing their clothes. In this sense, the purpose of the designs and displays in clothing store is just to appeal customers to enter clothing store, enjoying clothes, choosing clothes and at last buying clothes. Therefore, the designs and displays in clothing store has been an important mark for the clothing brand and clothing industry. This paper mainly from the angle of designs and displays in clothing store to study the influence of customer purchase decision based on the data analysis. Using excellent design and display in clothing store can attract the customers' vision, induce customers' minds, stimulate customers' interest and change their passive purchase concept. Then the author will make a summary about some following principles about the designs and displays in clothing store which should be pay much attention and put forward the importance of making good designs and displays in clothing stores and enriching our clothing brand culture in order to satisfy our customers various needs.