Abstract

Planning the use of techniques to reuse materials that are wasted can help to reduce environmental damage or even avoid it. This article presents the results of a research that explored the denim lefto-vers in a jeans factory, as well as the proposal for the reuse of waste through sustainable alternatives, generating possibilities for the development of new products, from the reuse of denim discarded. For the development of the research, the Design Science research method was used, following the following steps: understanding the problem, generation of alternatives, development of artifacts, evaluation and conclusions. Pieces were prototyped from reuse, with six pairs of shoes and six bags. The results achieved showed that the reuse of denim waste associated with design elements are ways to innovate, making fashion more sustainable and ethical, adding value to the product, through resignification.

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