Abstract
The chapter introduces the relevance of reputation for the survival of banks. It discusses the state-of-the-art cornerstones regarding reputation, reputational risk and reputational crisis in the banking industry. The main concepts related to banks’ reputations and reputational damage are explored in depth, focusing on reputational risk management and regulatory approaches for reputational risk. Based on these investigations, an original model for the analysis of banks’ reputations and reputational crises, enriched by several variables of reputational alarm, is proposed.
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