Abstract
The classical literature review-based chapter commences by unpacking reputation management in the entrepreneurial context and highlighting advantages, disadvantages, and its intrinsic link to business performance. Drawing from a diverse range of scholarly works, the chapter examines the factors influencing reputation perception, including brand management, culture, organisational strategy, ethics, and corporate governance. Special attention is given to the role of digital technologies, such as social media and online reviews, in shaping reputations and how entrepreneurs are adapting their strategies to harness the potential of these platforms effectively. The chapter also highlights that reputation management is key in ensuring profitability through long-term success, competitive advantage, positive image, and customer retention. The topic also outlines the strategies and best practices for effective reputation management, emphasizing the importance of ethical conduct, transparent communication, and consistent delivery of value.
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