Reputation building through costly adjustment

Abstract

This paper analyzes quality and reputation management in the presence of adjustment costs. A firm produces and sells experience goods over time. The firm can choose the product quality at any time, but changing it requires a costly investment. Customers learn about the product quality through a quality-dependent Poisson process. We characterize reputational dynamics, showing that the arrival of news may generate jumps in both the firm's quality choice and its reputation. We characterize the set of equilibria as a function of the adjustment costs, and show that the firm can benefit from increased adjustment costs as such costs enhance the credibility of its decisions.